【KPMG China】消费品零售业季度报告

本报告由“KPMG China”发布：近期，KPMG China 发布了一份关于消费品零售业的季度报告。该报告指出，2022 年消费品零售业受到新冠疫情的影响，但市场也呈现出一些积极的变化。 report shows that the retail market in the consumer goods industry was impacted by the COVID-19 pandemic in 2022. However, there are also some positive changes in the market.首先，线上销售继续增长，尤其是在受到疫情压抑的背景下，线上销售成为了消费的主要渠道。此外，受疫情影响，消费者对健康和防疫意识增强，对口罩、消毒液等防疫产品的需求也相应增加。One of the significant changes in the market is the continued growth of online sales, particularly in the context of the pandemic. Online sales have become the main channel for consumer goods. At the same time, due to the pandemic, consumers’ awareness of health and prevention has increased, and there has been a surge in demand for face masks and disinfectant products.其次，虽然线下销售受到限制，但通过创新的营销策略和线上推广，一些品牌成功地吸引了消费者的关注。此外，受疫情影响，一些大型商场和购物中心采取了限流措施，导致消费者减少了外出购物的时间。Another important change in the market is the shift in consumer behavior. While in-store sales were limited, some brands successfully attracted consumer attention through innovative marketing strategies and online promotions. In addition, due to the pandemic, some large shopping malls and supermarkets implemented traffic restrictions, reducing the time that consumers spent shopping.最后，随着疫情逐渐得到控制，消费者对经济的预期也相应改善，这也为消费品零售业提供了良好的发展机会。Finally, with the pandemic gradually under control, consumers’ expectations for the economy have also improved, providing a favorable environment for the development of the consumer goods retail industry.总之，2022 年消费品零售业受到新冠疫情的影响，但市场也呈现出一些积极的变化。随着疫情逐渐得到控制，消费者对经济的预期也相应改善，为消费品零售业提供了良好的发展机会。未来，消费品零售业将继续保持增长态势，但同时也将面临一些挑战，如线上和线下渠道的竞争、防疫措施等。Overall, the consumer goods retail industry experienced growth in 2022, despite the impact of the pandemic. With the pandemic gradually under control, consumers’ expectations for the economy have also improved, providing a favorable environment for the development of the industry. However, the industry also faces challenges such as competition between online and offline channels, as well as pandemic prevention measures.参考报告名进行联想，本报告的发布者是“KPMG China”。

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